Perla Gianni FALVO | Silvia FOLCHI | Antonio BARTOLI
(ADI&IDEA Member, Studi Uniti. Italy)

Abstract:
The use of AR technology applications in museums has increased over recent years, but the metrics used for evaluating their impact on the museum public is often based on qualitative analyses alone. This approach can yield results biased by the “interpretation” of the perception made by each user depending on his/her culture, tradition, adherence to social consensus, attitude to the use of technology, etc., rather than the actual psycho-physiological response induced by the immersion in a synthetically enriched environment. The study of impact assessment detected through the tools of qualitative and quantitative research can offer a higher margin of reliability and permit ulterior verifications through data comparison. The first private chapel for which the Pope granted permission in the middle of the fifteenth century, has recently become the setting for an experience of guided perception with the support of multimedia technologies and augmented reality in the workshop „Procession in time through to the splendour of the interior epiphany”. The research detects the psycho-physiological responses induced by immersion in an enriched environment, with visitors being involved in an impact assessment detected through qualitative and quantitative tools.
The entire process developed in the workshops was documented in 4k Raw format. The experience inside the chapel was filmed simultaneously from two viewpoints in order to permit a further comparison of the physiological findings with the documentation of the bodily positions and the non-verbal communication of the subjects (psychophysiological data), in addition to representing complete evidence of the entire experiment. The direction of the video therefore propose documentary and procedural aspects of the research.

Keywords: augmented reality, design, cognitive technologies, epiphany assessment,