Francesco GABELLONE
(CNR IBAM, Lecce, Italy)

Keywords: Museum, comunication, 3d, reconstrution, Museo Egizio

Abstract:
Using cognitive metaphors for transmitting historical-cultural contents is nowadays an indispensable condition within the modernization of the Communication approach for the museums. In this present project for the setting of the new Museo Egizio of Turin the “cultural message” has been put in charge of a few specific 3D computer graphic (CG) movies, enjoyable on a large display and aimed to introduce the topics dealt with in the rooms dedicated to the queen Nefertari, to the chapel of the painter Maya and to the tomb of Kha, respectively. These are archaeological contexts of great importance for the study and the knowledge of the art and the culture of the ancient Egypt. In these movies, the passive vision is counteracted with an emotional approach that involves the visitor within an informative path where, despite of the inactive kind of fruition, he/she somehow takes part to the events because he/she is emotively involved in them. The same movie is conceived as an expositive window filled up with changing and heterogeneous contents that offer a synthetic vision able to prepare to the knowledge of the real archaeological finds present in the museum. Thanks to this passive and “self-explaining” approach, the visitor will be enabled to understand the relations between different objects, some of which not directly visible. Moreover, he/she will be able to insert virtually the tombs within their original and above all will have the possibility to visit them as they appeared at the moment of their discovery. This has been made possible thanks the use of integrated technologies for the representation, able to enhance the virtualization process up to a verisimilar level allowing a hyper-realistic and “participative” vision. The high level of realism of the virtual reconstruction, the visual effects and the cinematographic representation, while adding emotions to the scientific contents, positively contribute to the “dreamlike displacement” of the visitor between the real and the virtual dimensions.