C.Löw, Austria | December 19, 2016, 10am
Target groups within archaeology – round table to further communication
Participating at the CHNT is one of the highlights of my working year. The unique atmosphere in the Viennese Townhall makes the Conference of the Stadtarchaeologie a special event. I particulary enjoy the interaction between international colleagues and the exchange of experiences in our varying and exciting fields of activity. Among archaeological symposia held in the German-speaking area, the CHNT is more international than many others –which I highly appreciate. It is intriguing to learn about different work environments and procedural distinctions in various countries, especially in my core area of expertise.
CHNT 21 2016 – Round Table – Target Groups
The focal point of my work is outreach and communication with the general public. Educational work, marketing and tourism are a major part of the second phase of my work steps, and can only be professionally and adequately dealt with if the objectives, outcome and determining factors are known and accounted for. Therefore, I place emphasis on the people directly affected by the work carried out by archaeologists – the ones interested in what we do but also the ones lacking interest. I aim to understand firstly, who shows or could show an interest in our subject matters. Secondly, to inquire as to what they expect of archaeological research and endeavor; and thirdly, what makes them engage with this topic.
E. Monamy, Archaeomusa
These pertinent questions led me to organize a round table, where two hours were devoted to the subject „Target Groups, Users, Followers, Fans – The Nature and Potential of Social Data in Archaeology”.
We concerned ourselves with what we actually know about the people following us on Facebook and various other web blogs. The following served as examples during our intensive discussion: Vienna Natural History Museum’s Stiegenblog concerning Hallstatt research, followers on Facebook and clients of the corporation Archaeomuse and the Facebook account of the Kuratorium Pfahlbauten.
Stiegen Blog Hallstatt, Austria
Archaeology was the only topic dealt with on these media outlets and the individual groups interested could not have been nor acted more different. Additionally, the reciprocity between various media channels was quite revealing and clearly shows that our initial questions signify just the beginning of a larger field of study. However, looking at Facebook and Twitter feeds of other spheres of the German-speaking cultural sector, archaeology is not singled out. It is congenial to the innovative character of the CHNT to undertake and embrace such critical questions in good time.
Social Media and Cultural Heritage
The “Pfahlbau-Blog” was nominated for the “German Scientific Blog of the year 2016”. Please vote for it – https://wissenschaftkommuniziert.wordpress.com/2016/12/14/waehlen-sie-den-wissenschafts-blog-des-jahres-2016/
