Alexander A. MALAFEEV
(Samara Branch of Moscow State University of Service, Russia)
Stormy development of the world and Russian economy is conditioned, above all things, by the technologies, based on the use of economic-mathematical design, computerizing and informatization societies and communications and Internet. All these things lead to the formation of new economy in which, however, expensive approaches of organization of product creation, and attachment to the structure of organization still dominate in the circumstances of the constantly growing global changes. These changes require adaptation, survival and keeping of the jurisdiction, allowing the organizational structures to support economic processes in the adequate modes already not so much due to potential possibilities of IT- systems, but on the basis of «creativity» and innovation of the people.
Contemporary culture is in transition. But any transition is great trial and risk for society. The risk and danger go from side of innovations. Art of management allows to find the necessary ways to survival and development of culture in context of innovations’ attack. Transition is road on unknown place always. The art of management gives to society important markers for overcoming of these transitional trials.
The aim of this report is in explanation of the essence and peculiarities of management in multicultural society in context of application of cultural diversity as resource of educational activity. Imperative of free diversity is actualized in a democratic, ‘multi-level’ society within the framework of modern liberal philosophy. Cultural pluralism, ethnic and social heterogeneity, individual freedom and civil emancipation make us look for some new principles of social organization and set new reference-points on the way of re-organization of the world.