Andrey V. BIRIUKOV, Michail A. RODIONOV

(Samara Branch of Higher School of Privatization and Enterprise, Russia)

This report takes the recent data about the environment in Samara region and the materials of some Samara tourist agencies as a basis to explanation of interconnection of the environment factors and tourism industry in management of cultural heritage and social development of the Mid-Volga region. It is very important because the solution of many problems concerning the development of tourist ecology in Samara region depends on the understanding of technologies of cultural management and effective social policy.
Cultural and historical heritage is great resource of educational activity and social-spiritual development. The historical monuments and any ancient traces are material manifestations of human creativity and cultural dialogue in time. The heritage is great information complex and we should know how we can to use its creative potential. Management of cultural heritage becomes one of urgent task of contemporary educational policy. The cultural-historical heritage is stages leading up us from past to future times. But we should not forget that heritage expressed the complicated configuration cultural and natural landscapes in human’s environment.
The Samara region history dates back to the most ancient times. The natural environment peculiarities are the borderline location between the steppe and forest on the Volga banks, waterway between the Oriental and the Western cultures and nations. It is reason of the specific historical development of the local population and its rich cultural heritage.